The 21 Day Start Your Podcast Challenge

In 21 days, your podcast goes from "one day" to launch ready.

Planned, recorded and ready to go, with a clear plan to get your voice into your dream clients' ears.

I'll walk you through every step. You just have to show up.

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10
years in podcasting
1,000+
shows launched
6 Jul
next cohort starts
Lynsay Gould, WaveMakers Audio
1k+podcasts
launched

You've been meaning to start a podcast for... how long now?

Be honest. A year? Two? You know you should. You've thought about it a hundred times in the shower. You've half-named it. You've maybe even bought the microphone that's still sat in its box.

And then life happens. The client work, the school run, the next launch, and the podcast slides to the bottom of the list again. And again.

Here's what I want you to hear, because I've watched it happen a thousand times. It was never that you couldn't do it. You absolutely can. The problem is you keep trying to do it on your own, with no deadline, no plan and nobody in your corner. That's not a you problem. That's how almost everyone stalls.

Meanwhile, the woman in your space who actually started is the one getting heard, getting booked, and landing the clients that could just as easily have been yours. She's no better than you. She just showed up while you kept meaning to.
Why now

2026 is the year "I'll get to it" stops being good enough.

619m
listeners worldwide in 2026, more than double 2019
69%
of UK adults now listen to podcasts
£40bn
industry today, heading past £130bn by 2030

Podcasting used to be a nice extra. It isn't anymore. For anyone who sells their expertise, it's how people decide whether to trust you. Your clients are already in their headphones every single day. The only question is whose voice they're hearing. Right now it isn't yours.

You don't need more time or to feel ready. You need a deadline, a plan, and someone who's launched over a thousand of these telling you exactly what to do next.

So let's just build the thing. Together. In 21 days.

The 21 Day Start Your Podcast Challenge is me taking you by the hand and walking you from "I keep meaning to" all the way to a real show you're proud of. One clear step a day, so you always know exactly what to do next and never get lost wondering which microphone to buy.

By the end of three weeks, you'll have a real, launch-ready show.

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How the 21 days work

My signature framework, from 1,000 launches.

Three weeks, three phases. The five P's my £5k clients get, rolled into 21 days for you to do yourself.

PlanPrepareProducePromoteProfit
Week one

Plan & Prepare

We nail the strategy first, because that's the bit everyone skips and it's exactly why most podcasts flop. Who your show is for, what it's about, your angle, your content pillars, and the job it's doing for your business. Then we get you set up and looking the part. By the end of week one you've got a real show on paper and the foundations in place.

Week two

Produce

Now you make the thing. I'll show you how to record so you sound brilliant with the kit you've already got, how to keep it simple, and how to get your trailer and first episodes done without vanishing down a tech rabbit hole. By the end of week two you've got actual episodes, not just good intentions.

Week three

Promote & Profit

This is the bit most challenges skip, and it's the whole point. We get your show out into the world, in front of the right people, then we turn those listeners into clients. Repurposing, getting in front of other audiences, and the offers and pipeline that make your podcast actually pay for itself. By day 21 you've got a podcast that grows your business.

Is this you?

This is for you

You're an established coach, consultant or founder who's done brilliant work for years and is quietly sick of being the best-kept secret in your industry. You want a podcast that actually grows your business, not another thing to feel guilty about not doing.

This isn't for you

You want someone to do it all for you while you sit back. That's what my done-for-you services are for, and they're wonderful. This is different. This is you, in the driving seat, finally getting it done, with me right beside you.

What you get

Everything you need to go from blank page to launch-ready show.

A live kick-off call with me

We start with real momentum. You'll leave the first call knowing exactly what your show is, who it's for, and your full plan for the entire 21 days.

Daily tasks in your private portal

One clear step at a time, all in one place. And because you get lifetime access, you go at your own pace. Busy week? Pick it back up when you can. You literally cannot fall behind.

Weekly live Q&A calls with me

Stuck on something? Bring it. You're never left guessing. Can't make it live? Every call is recorded, so you catch the replay whenever suits.

A private community cheering you on

You're not doing this on your own anymore. You've got a room full of people doing exactly what you're doing, plus me, the whole way through.

Plus, the bonuses

Because I don't do anything by halves.

Bonus

The Swipe Pack

Every template and script I'd give my paying clients, so you're never sat staring at a blank page wondering what on earth to write.

Bonus

Turn Listeners Into Clients masterclass

Live, at the end of your 21 days. Because launching is lovely, but you're not here for a hobby. This is exactly how your podcast starts bringing you clients.

Bonus

60 days free in The Greenroom

Once you've launched, the question becomes how people find you. The Greenroom gets you in front of other people's audiences, so you grow without burning yourself out hammering your own social.

The big one · only if you join by midnight 23rd June

A live hot seat call with me

You bring your show, I give you my honest eyes on it, personally. This one's only for people who move while the doors are open, so don't sit on it.

Lynsay Gould working
Why me

Ten years. Over a thousand shows.

I know exactly what works and, just as importantly, what's a complete waste of your time. Everything I teach in here is hard-won, the shortcuts I've earned over a decade so you don't have to learn them the slow way.

And I'll be straight with you about why I do this. There aren't enough women's voices out there. Too many brilliant women staying quiet while someone with half their expertise hogs the airtime. I'm here to change that, one launched show at a time. I'd love yours to be one of them.

By day 21

You'll have a podcast that's launch ready. Your trailer or first episodes recorded and ready to go, a clear plan for what comes next, and the thing money can't buy: the proof to yourself that you're someone who follows through.

No more "one day." No more best-kept secret. Just your voice, ready to go out into the world and do the work for you while you sleep.

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Choose how you pay.

Same challenge, same bonuses, either way. Next time I run this it's £397, so now's the moment.

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£297
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We kick off on the 6th of July. The fast-action hot seat bonus is only for people who join by midnight on the 23rd of June.

Questions you're probably asking

Less than you think. Short, clear daily steps you can do around your business. And with lifetime access you can batch them or spread them out, whatever fits your week.

No. I'll show you how to sound great with what you've likely already got. You do not need a studio.

You can't, really. Lifetime access means the challenge waits for you. Pick it back up whenever life calms down.

If you've got expertise and clients you want more of, yes. I've launched shows across more industries than I can count.

We kick off on the 6th of July.

Stop meaning to.

You've been meaning to start this for how long? This is the bit where you actually do it, with someone who's done it a thousand times right beside you.

Your dream clients are listening to someone right now. Let's make it you.

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WAVEMAKERS

The 21 Day Start Your Podcast Challenge · Lynsay Gould